Xây dựng mô hình thương mại điện tử phân phối thủy sản đặc trưng Khánh Hòa theo hướng bền vững

Abstract

This paper introduces a research model that integrates e-commerce and green Logistics to enhance the efficiency of the seafood supply chain in Khanh Hoa province. Based on an in-depth analysis of production practices, distribution channels, and stakeholder requirements, the SeaFood platform is proposed as a comprehensive digital solution combining an online distribution network with a real-time transportation management system (TMS). The research methodology involves field surveys, SWOT analysis, and cost–benefit evaluation to validate the feasibility and effectiveness of the model. Findings indicate that the adoption of e-commerce, combined with green Logistics practices, not only reduces fuel costs and CO₂ emissions but also enhances transparency in order management, optimizes cold storage utilization, and fosters consumer trust. Furthermore, the study outlines a phased implementation roadmap tailored to the region's current Logistics infrastructure and technological capacity. The proposed model demonstrates strong potential for contributing to both sustainable development and digital transformation of Vietnam's seafood industry, providing practical insights for policymakers, enterprises, and researchers.

Keywords: E-commerce, green Logistics, seafood supply chain, Khanh Hoa, SeaFood platform.